Embracing the Wisdom of Generations

I'm tired of buying things just to throw them away. I remember my grandparents using the same things for decades. Much of their things they bought when they were first married some 50 years ago.

In today's fast-paced consumer culture, the sentiment of longevity and durability seems to have been lost amidst the frenzy of constant upgrades and disposability. As I reflect on my own consumption habits, I can't help but echo the sentiment expressed by many: the nostalgia for a time when items were built to last, cherished, and passed down through generations.

I find myself pondering the contrast between my grandparents' generation and our own. They lived in an era where quality reigned supreme over quantity. Their possessions weren't just objects; they were symbols of craftsmanship, durability, and a mindset that valued sustainability long before it became a buzzword.

I recall visiting my grandparents' home, where every item seemed to have a story to tell. From the sturdy oak dining table that bore the marks of countless family gatherings to the meticulously maintained farm equipment that had been used for decades, each piece spoke volumes about the values of frugality and resourcefulness that defined their generation.

Unlike today, where planned obsolescence is the norm, my grandparents purchased items with the intention of keeping them for a lifetime. They didn't succumb to the allure of constant upgrades or the pressure to keep pace with fleeting trends. Instead, they valued practicality and longevity, investing in items that stood the test of time both in terms of quality and style.

In a world where convenience often trumps sustainability, I can't help but feel a sense of longing for the simplicity and mindfulness of my grandparents' approach to consumption. They understood that the true cost of a product extends far beyond its price tag, encompassing the environmental impact of its production, transportation, and eventual disposal.

As I look around at the disposable culture that surrounds me, I'm inspired to make a change. I want to reclaim the values of durability and sustainability that were once intrinsic to the way we lived. I want to invest in products that are built to last, repair rather than replace, and pass down cherished possessions to future generations.

It's time to break free from the cycle of mindless consumption and embrace a more mindful approach to the way we live and consume. Let's take a cue from our grandparents' generation and strive for a future where quality triumphs over quantity, and where the things we buy are not just fleeting possessions, but enduring legacies.

The Forever Collection was born from this sentiment. I want a cutting board that my kids and my grandkids remember us cooking from. The board that started so many family meals and family gatherings. The start to fond memories together around the table and learning how to cook for the first time. The hope and the vision is for each one-of-a-kind board to be a true heirloom. Something that can be passed down for generations. Where memories are made and stories told around and about each board. When I’m long gone, I want my kids and grandkids to see the cutting board and see the value in maintaining and caring for our possessions, and as a result our world becomes a better place.